20s se:

Rif BALLER

August, 1933

BRITISH COLUMBIA—ALBERTA—YUKON.

Founded 1908.

Published on the 20th of every month in the interests of the
Grocery and General Store Trade of British Columbia,
Alberta and the Yukon.

By
The PROGRESS PUBLISHING CO., LTD.,
Publishers of “The Retailer,” “Harbour and Shipping,”
“Vancouver Port Annual,” “A B C Lumber Trade Directory,”
&c.
A106 Marine Building, Vancouver, B.C.
Phone Sey. 3861

Entered at Ottawa as Second-class Matter.

TR) SRL LS FR EPEU WOU Se coi hye anne: Sane 1.00 PER YEAR

J. S. MORRISON
W. N. CODE

ADVERTISING RATES ON APPLICATION

Vol. XXVI. Vancouver, August, 1933.

WILL CANADA FOLLOW?

After several expressed opinions from business
and industrial leaders in Canada that it would not be
feasible to introduce an industrial recovery act in this
country along similar lines to that being tried out in
the United States, there is now definite intimation
that the Canadian Chamber of Commerce, the Cana-
dian Manufacturers’ Association, and the Montreal

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sale prices, unless it can be proved that such a step is
against public interest.

Let this somewhat broad interpretation of the law
be widened, and let business prove that efforts to es-
tablish prefitable re-sale prices are in the public in-
terest, since they will help to reduce unemployment,
and increase purchasing power.

ADVERTISING AND DEPRESSION

The main idea of an Advertising and Marketing
Exhibition held recently at Olympia was to “beat the
depression.” The slogan of the advertisers was to
according to Sir William Crawford. It
is not yet properly realized, he says, that in the pres-
ent economic system of advertising has proved not
only the most effective but also actually the most in-
expensive form of informing millions of consumers
about the exact nature of goods that the makers want
to sell. He describes advertising as the “fertilizer of
trade,’ which not only stimulates the growth of
business but insures that the business remains healthy.

study succ

Sir William says that advertising has the peculiar
faculty of improving the quality of the goods it sets
out to proclaim. It not only makes trade; it goes on,
once the trade has been made, “to prove itself a critic
of the goods it has established.” Moreover, it sets a
high standard and sees that this high standard is
maintained. “It is really a form of insurance,” says
sir Wilham,. “It induces the purchasing of a particu-
lar article, and then has to see t oit that the article
remains at the high standard that it has advertised.
[t is on ‘repeat’ orders that advertising returns a pro-
ft to the manufacturer, and there are no ‘repeat’ or-
ders if the product is inferior. Bad goods may sell
once. Lhey

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