PAGE TWO WEDNESDAY, NOV. 13, 140 ABBOTSFORD, SUMAS AND MATSQUI NEWS Established 1922 Published at Abbotsford, British Columbia, Every Wednesday LANG. SANDS, Editor and Owner Telephone: Abbotsford 58 Subscription Rates: In Abbotsford, Sumas and Matsqui and other parts of the Fraser Valley, $1.20 per year; .75 for 6 months; .40 for 3 months, in advance. In the U.S.A and Foreign Countries, $2.00 per year in advance. Member Canadian Weekly Newspapers’ Association Member of the Brittsh Columbia Division of the Canadian Weekly Newspapers’ Association. Abbotsford, B.C., Wednesday, November 13, 1940 FRY'S HOT CHOCOLATE When the skin on your bones seems to be brittle with cold, then it's time to come to the Teddy Bear for one of our De- lcious Mot Ciioc's. you right marshmallow floating on adds the touch d’finis. 10¢ top Abbotsford aN Mit ihe rp sbe e+ This is ‘Meet Teacher Week’’ This newspaper co-operates with the teaching staff of the MSA Educational Area in encouraging the pupils to describe their work and activities through the MSA Schools column each week. While this is done to acquaint the publie with the modern methods of teaching in vogue in this Area and also to give a broader picture of their curriculum than any one or two children are able to give parents, it does not take the place of personal acquaintance of parents with the teachers, the schools and the facilities and equipment of the various train- ing centres. However, an opportunity for this personal touch is provided by Education Week, Nov. 10 to 16, which is being observed throughout Canada and the United States this week. MSA teachers are arranging for special days on which the parents interested will be particularly invited to the local schools to see the classes in action. The children will, no doubt, convey the suggested date and time to their homes by message or cireular. We have no hesitation in urging every parent to take advantage of this opportunity to meet the teachers and see at first hand just what is being done to assist the children learn the three R’s and something more as. well. * * * ‘ Soldiers Drinking Milk Canada need not worry mach about the sobriety of her young men under arms. Even hard-boiled sergeant-majors have to admit it—they are, on the whole, a temperate lot. The day has passed, it would seem, to hinge any more truth on the old army saying that ‘‘a man’s not a man unless he throws his daily ration of rum down the hatch.”’ The lads are drinking milk, and in tremendous quantities. In more than 50 centres throughout Canada where the Canadian Legion War Services is operating dry canteens, the managers report a steadily growing consumption of the bovine beverage, both plain and chocolate fwvored. So great is the de- mand, in fact, that difficulty is often experienced by the Leg- ion in maintaining sufficient supplies. It looks, one Legion officer said, like a comeback for the dairy herds. * * * Somewhere in France and Here in Canada The talk had been of hardships endured by Canadian farmers, when a member of the group drew from his pocket a letter and read it aloud, explains B. L. Emslie, editor of the C-I-L Farm News Letter. It was written by the rélative of one wellmown to all present and unfolded a tale of suffering in- deed, how once peaceful homes in France were menaced first by the descent of frantic, famishing refugees and then despoil- ed and defiled by the army of invasion, it told of flight south- ward, miles of trudging without respite except when taking eover in ditches to escape bombs and bullets from the skies, then of the discovery that the enemy barred the way ahead and of having to retrace those weary steps toward what had once been home. But the enemy had been there. What could not be carried away was smashed. Gone were all the trinkets and treasures of generations. Sadder still, gone was freedom. There remained only instinet and quest for food. That, said the reader, folding the letter, might cause Canadians to con- sider the inestimable value of liberty which is worth some sac- rifice to retain. * * - Change In Collar Styles A revolution in education has been quietly under way in the United States for some time, The Christian Science Monitor of Boston declares editorially. The Order of Overalls is over- coming barriers erected during the Era of the White Collar. Educators, parents and laymen recognize that we can not educate 80 per cent of the Nation’s youth for 10 per cent of its job possibilities. There are many opportunities in overalls today; there are many less chances in white-collar fields. Of the 130 occupational tasks, for example, listed by the National Defense Advisory Board, the greatest number is of the manual. type. We are regaining respect for honest handwork. We are a mechanical Nation. Tools will continue to be a vital support of society. In wide areas, native craftsmen are once more turning out hand-made articles. The public appreciates good workman- ship as proved by its purchases. A change of fashions in collar styles is a happy omen. * * * * Successful Businessmen Tiiae was when the successful businessman concentrated on only one thing: the selling of his product. He was not con- eerned with consumer reaction to his product or his sales me- thods so long as he could sell his goods. Today the really successful business sells three differ- ent things and in the process sells itself to the publie as an in- stitution, Rotarian W. Doe of Oakland, told Vancouver Rotar- jans recently. The new idea is all part of what is known as <4 ** public relations’’ whereby the business institution sells not its product only but also its service to the public and its personnel as the vehicle of that service. The successful businessman must be a good eitizen and assume his full share of community work in order to qualify for publie ** good relations,’’ Mr. Doe said, according to the re- port carried in Vancouver newspapers. He should support his local newspaper, which is always of definite value to the community, and gives recognized lead- ership. He should support it not only with advertising, which is a fine way to sell his products, but with good will and sup- port of the newspaper editor in his service to the community ‘*Newspaper advertismg should be regarded as an invest- ment for present and future dividends. “The newspaper is a business and social necessity in the Your to your a legitimate modern town and city advertising message eus™ tomers takes on dignity in newspaper.” “It makes him so mad to have one pass him.” —Humorist MESSAGES FOR. CANADA Here is the organist, Sandy, Mac- pherson, who brings messages from the troops overseas to loved ones in Canada. The program is heard in a new series, each Wed- nesday from 3:15 to 3:30 p.m. PST. His regular program, heard once every three weeks, will be relayed from England via the Canadian Broadcasting Corpora- tion on Sunday, November 3. The Canadian born organist checks some of the thousands of requests which reach him every week from members of the services in all parts of the Empire. (Photograph courtesy BBC) MATSQUI AND SUMAS SUBSTATION CHIEFS HAVE LONG RECORD In an article entitled “Star Per- formers of a Big Time Circuit,” and mentioning leading figures in the personnel of 16 attended sub- Do You Remember? Fifteen Years Ago In the M.S.A. Area From the A. S. & M. News of November 12, 1925 The dance floor was a swarm- ing mass of costumed dancers at Monday’s War Veterans’ masquer- ade dance. Prize winners for the best costumes were: Mrs. T. Coo- gan, Allan Crouter, Miss King and Miss Ida Lunn, Sumas. se 6 Construction arrangements for the new Roman Catholic Church, Irene now weli underwav. °"e in the hands of R. DesMazes, church secretary. He expects that dedi- cation of the new building will take place at Christmas. one, The hospital bazaar held on Fri- day was opened by H. J. Barber, Federal member-elect for this con- stituency. The bazaar was a great success and approximately $600 was realized before the event closed. 7 es Reposing in the living room of Mr. and Mrs. Charles Wallace stands a silver tray engraved with scores of signatures of famous En- glish and Scottish gentlemen, This | tray was presented to Mr. Wallace by the New Club of Edinburgh, who was a former Groom-in-Cham- bers of the Club. Such a token to the Groom was unprecedented in the history of the Club, accor- ding to Mr. Wallace. MODERNIZED This is a fight to the finish. No room for half measures. No room for delay. This is urgent ... pressing ... vital. This is WAR. So Canada closes her ranks ..... 167,000 men in the Canadian Active Service Force; 240,000 recruits to be trained during the next twelve months; an army of 500,000 by next summer ...’.. This is one side of Canada’s war effort. The other side concerns YOU. More men ... well equipped, well armed, well clothed, well fed ... mean more dollars. Canada looks to you to supply those dollars... and to keep on supplying them till this war is won. Start saving now. Beready to help your country ~ when the call for money comes. Be ready to en- list your dollars in this fight for human freedom and decency. Be glad you are able to help so simply and so effectively ..... (Figures approximate as at Oct. 21, 1940.) Savefor Victory — THE ROYAL BANK OF CANADA ABBOTSFORD BRANCH ~ L. CALDECOTT, Manager stations, the B.C. BDlectric Em- ployees’ Magazine mentions that “MacCullough of Matsqui Sub “be- longs to the class of 1910” while “Baby of the crew is Frank Mar- shall of Sumas sub with only 19 years’ service, joining in 1921.” Most of the engineers-in-charge, it is stated, have over 30 years’ ser- vice with the company and com- pliments are paid the two MSA engineers mentioned by the state- ment, “long records are only prov- en by arduous, conscientious work. Substation chief engineers of the B.C. Electric have both.” PARADE COMMITTEE ‘HAS SMALL BALANCE FOR NEXT HALLOWE'EN Donations in cash to the Hal- lowe’'en costume parade and party held in Abbotsford on Thursday night, Oct. 31, amounted to $43 ac- cording to a statement of the com- mittee headed by Rev J. A. Lough- ton. Donations in merchandise were valued at $5.45, making the total value of receipts $48.45. Ex- penditures amounted to $44.50 which leaves $3.95 in the “kitty” for next year’s parade. Expen- ditures were for: movie films, $3- 30; hall and janitor, $3; nickels, $10; prizes, $11 value of “hand- outs”, $17.20. Miss Frances Pen- gilly of THENEWS staff acted as treasurer. Numbers were given to Corporation of the Village of Abbotsford, B.C. : The Court of Revision of the Voters’ List oeee A Court of Revision of the Voters’ List of the Village of Ab- ’ botsford, B.C., will be held in the ici, Office, FRIDAY, NOVEMBER (5th, 1940, at (0:00 a.m. * GEORGE F. PRATT, Clerk Tr HELMET GOES MODERN This British soldier’s headgear re+ calls the days of chivalry and Knights-at-arms carried shields an wore helmets, visors and suits o! mail. It's a new wrinkle, howevei —a visor to protect the eyes agains! bullets and shrapnel in the warfare of today. —Say You Saw It In The News— 95 children who participated in the parade, prize winners being re- ported last Issue, and 200 children received nickels at the conclusion of the program held in the Orange Hall following the parade and bon- fire. AUSTRALIA TO BUY CANADIAN TOBACCO OF SUMAS TYPE Of particular interest to Sumas district growers because their product is the variety con- cerned, is the announcement from Ottawa by J. A. MacKinnony Tini- ater of trade, that the Australian Government has agreed tO au thorize importation of between 400,000 and 500,000 pounds of Can- leaf tobacco. The minister, in a brief state- ment said, “It is expected that this tobacco will of the fluc- cured-type used for the manufac- ture of cigarettes. 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