PAGE SIXTEEN

ABBOTSFORD, SUMAS & MATSQUI NEWS

a tah ae iTS I A ay DS

WEDNESDAY, OCTOBER 2, 180

New ‘Abbotsford Store Is

Incorporates B

est Ideas

Of Noted Coast Stores

Mr. Daly’s intentions became known, many dis-
cussions over a period of mouths centred on the probable use of
the valuable site in the heart of Abbotsford would eventually be
put. Few persons, howev vistialized a building with so at-
tractive au exterior front by day and by night as the new Daly’s
Store presents. The artist’s conception on this page, drawn
from plans and description, gives an impression of the appear-
ance of the store at night. By daylight the new store is also
a striking acquisition to Abbotsford’s main street.

For. more than a year before%
Jaunchin Mr. Daly

y to the require-

ments ot the new store he had All New

jong proposed to build to accom
his expanding bus.ness in

modate

Abbotsford. New stores in Coast
cities, both Canadian and Ameri-
can, were visited and’ finally a
prominent firm of architects were

the de-

employed to incorpor
sired features in &
erected oh one of the best avgilable
sites on the main thoroughfare.

store to be

Tenders were called and a con-

tract awarded, work being com-
menced early in July by Archie
Hogg & Sons, well known general

contractors of New Westminster.
The former large garage on the
site was first demolished and pre-
parations made for a modern
building. Progress of the work
was followed with much interest
during the three months of con-
struction and finishing the interior
of the new store.

With a frontage of 58 feet and
a depth of 110 feet, the design
permits a maximum of sales floor
space. To utilize this to best ad-
vantage meant keeping the num-
ber of centre pillars supporting
the roof to a minimum. Largest
possible show windows both to
assure a maximum of natural
lighting within the store and also
to display*as much as poss:ble of
the interior to “window shoppers”
and passersby, complicated the
construction problem but greatly
enhance the store. . Incidently the
floor area, in excess of 6000 square
feet, is nearly double the floor
area of the two buildings just
vacated.

More detailed descriptions of the
building and its interior arrange
-ments and service features will be
founf on other pages of THENEWS
which, with a record size edition,
celebrates with the rest of. the
MSA Area the opening of what
many visiting business men this
one of the

week state is most

modern stores in British Columbia.

CANADIAN

Fixtures
In Store

MSA CRAFTSMEN MAKE
STRIKING CABINETS
AND DISPLAY TABLES

From designs and ideas pro-
vided by the most modern stores
in the larger Coast cities MSA
carpenters and cabinetmakers have
been working for days building
and erecting the display tables
and wall cabinets for Daly's.

West half of the new store is
devoted to Daly's Hardware, as in
the old premises. Major appliances
such as electric refrigerators,
ranges, heaters, radios and wash-
ing machines occupy the fore part
and enjoy the advantages of the
big display windows on this side
of the big store.

Wall cabinets and display tables
range back seemingly for the
greater part of the 110-foot depth
of the store. Modern in design,
they are painted with a special
“store mixture” of Martin-Senour
paint in shades of buff and brown.
Raised, wood block letters iden-
tify the classes of hardware
stocked in the long wall cabinet
which has special sections rang-
ing from guns and tools to build-
ers’ hardware. There are also 60
or more specially-designed bins
and drawers for other stock. Dis-
play tables, on which seasonal
goods or current specials will be
featured, have inlaid linoleum ‘tops
of a neutral shade. Many have the
stock shelves beneath enclosed
with cabinet-type doors with hard-
ware in harmonizing styles.

Daly's Drygoods, occupying the
east side of the big store, is div-
ided into three main separtments:
womens’ wear, lingerie, hosiery,
ete., at the front; men’s wear in
the centre, and a large shoe de-

Ultra-Modern

HOW NEW ABBOTSFORD STORE APPEARS AT NIGHT

Modern interior of the new Daly Store in Abbotsford is inviting-
ly enhanced by the use of the latest development in exterior display.
Zeon, the newest colored neon tubing, is used to illuminate the signs
and upper face of the big store. Constructed as an intregal part of
the building, a double-faced ‘
letters outlined in rosepink zeon. The fin is 14 feet by3 feet. Flank-
ing this sign two horizontal canopies 14 feet long and projecting 12
inches bear the words “Drygoods’and “Hardware.” Concealed tubes
of green zeon Tloodlight the face of the building. The combination
of the modern, brilliant colors and added intensity of the flourescent
zeon tubing createsan unusually attractive effe+t.

EVEN TEMPERATURE

Workmen who have been com-
pleting the interior fittings of
Daly’s new store in Abbotsford
during recent weeks have noted
that there is practfcally no varia-
tion in temperature between night
and morning. They estimate that
the big store is only three degrees
warmer at 5 p.m. “quitting time”
than when they began work at
8 o'clock in the morning.

DALY’S, IN NEW STORE,
BECOMES NEIGHBOR OF
FORMER DEPARTMENT

When J. S. Daly decided several
years ago to concentrate on but
two departments of merchandising
service, hardware and drygoods,
he disposed of the grocery store to
M. C. Walker, then manager of
this department. Mr. Walker
moved the grocery to its present
location on Essendene Avenue in
the Hotel Atangard Block where
as M. C. Walker & Co., it has

continued to develop under his
able management and with the
assistance of his son and daughter.
It is probably unique in the his-
tory of business development that
the business of which it was once
part should now become a big
neighbor of the grocery, now a
lusty and independent business in
its own right. Mr. Walker, it will
be noticed on Paxe 10, is one of

partment at the back. The chos-
en color tones of the store are
used to advantage in the drygoods
section and similar display tables
to those in the hardware are ef-
fectively grouped for convenient
presentation of styles and fashion.
Typical of a modern store and,
incidentally, of the owner in this
instance, it is noticed that there
is no waste space. The back of
the centre shelves of the shoe de-
partment form a display panel for

the many Abhotsford and district
business men who extend congrat-
ulations to Mr. Daly.

linoleum and similar pattern ma- ’
terial.

ENTIRE PAINTING AND

of

DALY'S NEW STORE
A. BEURLING

—Chilliwack—
Ask us for an estimate on your job *
PAINTING DECORATING SIGNWORK

INTERIOR DECORATING

Hearty

SCEOECHOHOHO OOOO OOOO CHOCO OED EI OH SHO HO

GREETINGS!

3

&

3

We are always glad to see any dealer
: in electrical appliances, such as Mr.
E Daly, opening new and enlarged prem-
Es

ises.

as competitors but as cooperators.
Daly’s record of conducting his business
on a high standard is well-known and
proved by his success, and the expansion
of his store deserves your attention and
We congratulate Mr. Daly
and welcome him in his larger sphere.

B. a ELECTRIC STORES

CHOHOHCHOHO) DHOHOHOHCHOECHOHOHOHCHOHOHOHOHOHOHOHOHOHOOHOHOHO- OOOOH OHO EES

i.

E patronage.

0

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4
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or
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SHO OOH O OOH

The B.C. Electric does not look
upon other dealers in electrical devices

dow displays and latest ‘
and customers to experience ne
quirements. Among the well-k

space are included the

Mr.

Genuine FRIGIDAIRE

JAS. STEWART Coal & Wood

Vancouver

‘fin” bears the name “Daly’s” in 18-inch’

M

Mr. Daly's fine modern building, with its additional 3,000 square feet of floor space, splendid win
‘daylight” lighting effects will enable his ever-increasing circle of friends

following:

WESTINGHOUSE Radios, Ranges, Washers & Electrical Appliances

McLENNAN, McFEELY & PRIOR LIMITED

General
Contractors

Archie Hogg & Sons

Abbotsford and New Westminster

ALL LUMBER FOR BUILDING
AND INSIDE FINISHING
ALSO FOR NEW DISPLAY FIXTURES

Supplied By

Abbotsford Lumber

Co., Ltd.

J. E, TRETHEWEY, President PHONE 10

WE WELCOME THIS OPPORTUNITY TO EXTEND

Congrat ulations

To

. J. S. Daly

on the opening of his new

Modern Store
*

w shopping delight and comfort when purchasing gheir hardware re-
nown major lines to which Mr. Daly will now be able to give greater

DUO-THERM Oil Ranges, Heaters & Furnaces

Ranges & Heaters MARTIN-SENOUR Paints & VARNISHES

Established 1350

New Westminster Victoria

ee