EAT MORE BREAD
AT EVERY MEAL

1LL up the bread plate and pass it often. It’s
an energy building food that makes for brawn
and brain. The young and old both will benefit by
eating more bread. The youngsters need its nourish-
ing and stimulating ingredients, while it keeps the
older feeling fit because of its 90% assimilation quali-
ties—the highest of any food known.
' Bread is something more than “just to fill in
with’—it’s a complete food in itself. The variety of
ways in which bread can be served is amazing: toasts,
puddings, custards, cakes, muffins, etc., are only a few
‘of the tasty ways.

AXES the eating of more br ead an easy matter.
Those big loaves, deliciously fresh, with that
crispy, golden- brown crust, makes the asking for
another slice a matter of course. It has a flavor all
its own—one of those “bring back the old day”’ tastes
that only SHELLY’S 4-X can possess.
3aked in Canada’s most modern and hygenic
bakery and from the very finest hard wheat flour, it
comes to you as fresh as it was when it left the oven.
Say: “SHELLY’S 4-X” to your grocer—he’ll know
what you mean and will hand you 18 ounces of bread
satisfaction.

at your grocers
—or phone Fair. 44.

BASED ON FOOD VALUES BREAD
\Is the Cheapest Food You Can Buy